I developed a comprehensive explainer animation for Muthoot FinCorp, a leading financial institution with over 135 years of trusted service. The objective was to introduce and simplify Muthoot Blue Rewards, their customer-centric loyalty program.

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The film breaks down what Muthoot Blue Rewards is, highlights the three distinct reward levels, and clearly illustrates the benefits customers can unlock as they progress. It also walks viewers through the step-by-step process of claiming rewards, making the program accessible and easy to understand for a wide audience.

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With a focus on clean motion design, clear messaging, and visually engaging storytelling, this project was crafted to enhance customer awareness and boost engagement with the rewards platform.