Client: Zest Money
Creative team: Vijay Joseph,
Arunkumar NK, Vineesh
Agency: Out Of Office
Animation: Athul NK
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ZestMoney, India’s leading and fastest-growing EMI financing and Buy Now, Pay Later (BNPL) network, has launched its first-ever gamified ad film as part of its brand campaign.
Through this fun and engaging campaign, ZestMoney showcases its "Pay in 3" option, reminding consumers that the shopping experience doesn’t have to end.
The campaign also introduces ZeeGee, the brand’s power girl mascot, who shows that there’s always room to aim for something better.
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The campaign went live on ZestMoney’s digital and social media channels with the hashtag:
The campaign was highly successful due to its simplified messaging and gamified visuals, though the original concept was to design the entire campaign in an 8-bit game format.
ZeeGee is the hero, and here come the villains.