Agency: HUE & WHY
Design: Sabu Mohanan
Motion Graphics: Athul NK
Lila is a customisable agentic AI ecosystem by Acsia Technologies, created to help organisations and businesses work more efficiently while ensuring complete data privacy. With a strong human-centric approach and strategic branding by Hue & Why, Lila was introduced to a global audience at CES 2026.
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I developed the motion graphics brand film for this launch, translating the brand’s vision and narrative into a clear, engaging visual story. Using clean typography, abstract design elements, and a soft lilac colour palette, the video highlighted Lila’s focus on creativity, intelligence, trust, and productivity.
Lila, the name, is derived from Lilavati, the celebrated 12th century Sanskrit text on mathematics, from India. Staying away from the tech/futuristic colours one usually sees in this category, the decision was to use a softer, more human colour palette - to stay true to the ‘human in the loop’ aspect of Lila. Lilac/ Purple was chosen for the colour association with creativity, imagination and intellect (purple being the colour associated with the topmost crown chakra in ancient Indian texts).